Racing Toward a Cliff: Is the Programmatic Job Ad Market Ready for What’s Next?
The Shift Away from Traditional Programmatic Advertising in the Jobs Market, and What Comes Next
Over on WorkTech, I took a deep dive into the rapid transformation reshaping the programmatic job advertising market.
For years, programmatic advertising promised scale and efficiency in job ads, but often at the cost of candidate experience. Now, a new wave of generative and agentic AI is flipping the script.
Candidates are conversing with AI tools like ChatGPT and Perplexity to find jobs. Resume builders and auto-apply bots are flooding hiring pipelines. And employers? They’re rethinking everything from how ads are written to how they’re discovered and personalized.
AI is breaking the cost-per-click model, shifting candidate behavior, and elevating platforms like VONQ and AppyHere that personalize the journey. Recruitment marketing agencies like HireClix are evolving into tech partners, while employers are rebalancing strategy by automating where it makes sense and doubling down on long-term fit.
The future of recruitment is personalized, tech-forward, and more human than ever—if we build it that way.