The Elephant, the Bull, and the Future of Recruitment Advertising

There’s a growing dissonance surrounding Indeed’s recent decisions, and the ripple effects across the entire job advertising ecosystem.

Behind closed doors, leaders across TA tech, employer brands, and recruitment marketing agencies are asking the same thing: is this Monster 2.0 in the making? Or has Indeed become the bull in the china shop? Too big to ignore, but too reckless to lead?

With AI changing how candidates find jobs, the power dynamics in recruitment marketing are shifting fast. Let’s talk about what’s really going on.

I’d love your take, public or private.

Here’s the article I wrote about the questionable future of programmatic job advertising.