SAP’s intent to acquire SmartRecruiters sent a clear signal to the HR tech market: recruiting is a strategic priority.
“One of the world’s largest companies just said talent acquisition is an important workflow. It requires innovation… you now have your talk track for: why AI, why now, why is it important?” Rebecca Carr, CEO, SmartRecruiters
Rebecca didn’t just react to the deal; she framed it as an inflection point for the category. If you’ve been waiting to invest in your recruiting tech stack, this is your market signal.
Watch the full interview at WorkTech.
We cover:
Why SAP was the right partner
How SmartRecruiters is staying product-led and HCM-agnostic
The future of AI-native recruiting
What this means for TA leaders, enterprise buyers, and the broader HR tech market
Let me know what you think or how you're thinking about investing in your recruiting tech stack right now.
